7 Storytelling Tips for Conservation Communicators (Workshop)
The session will be an interactive workshop walking through seven essential tips for storytelling that inspires change. Presented at many conferences, and most recently at the UN Biodiversity Conference in Sharm El-Sheik, Egypt this November, the workshop will walk audience members through time-tested strategies for crafting communication that works to shift knowledge, attitudes, and behaviour around conservation. The 7 tips are presented in a fully interactive manner, with the audience sharing their visceral and emotional reactions to the strategies and project examples that are presented along the way. The workshop will be facilitated by Sean Southey, the award-winning President of PCI.