Creating an effective conservation behaviour change programme (Workshop)

Using Chester Zoo’s Sustainable Palm Oil City programme and other case studies as a starting point, this workshop will explore the principles of creating an effective behaviour change programme. Experts from Chester Zoo, Bristol Zoo and Sumatran Orangutan Society will support delegates to learn about behaviour change theory and will be presented with a step by step guide to create a behaviour change programme of their own. Delegates will be invited to discuss their own conservation aims and as a group will work together to formulate the best strategy to deliver an effective behaviour campaign, achieving positive environmental behaviours that have real conservation impact.