The Art of Conservation Storytelling
Conservationists increasingly recognize the importance of communicating their work to multiple stakeholders, but “scientist storytellers” face specific challenges—from lacking media training to exclusively pursuing academic publishing—that inhibit their ability to tell compelling stories to non-scientists. However, conservation journalist/storyteller Millie Kerr believes that successful stories spanning genres and media hold clues to successful storytelling.
While writing her Cambridge masters dissertation on “conservation storytelling,” she parsed out storytelling’s “core elements,” which she is determined to share with conservation communicators of all professional backgrounds so they can tell accessible, impactful narratives about the natural world. By Millie Kerr of Millie Kerr Communications Limited.